Services

Business Strategy

Transform your business with innovative strategies that drive growth and competitive advantage. Through comprehensive market analysis, strategic planning, and implementation support, we help you navigate complex challenges and capitalize on emerging opportunities. Turn your vision into a strategic roadmap for sustainable success with our expert guidance.

Innovation

Unlock your company’s potential with transformative innovation strategies that drive growth and market leadership. We provide tailored solutions, including market insights, ideation sessions, and implementation plans, to help you stay ahead of industry trends and disrupt the competition. Let us guide you in turning bold ideas into actionable strategies for sustained innovation and success.

PepsiCo
Special Forces is indeed special.
They are one of the most insightful, creative and versatile teams I’ve ever worked with.

Brad Jakeman, President of Global Beverages

Digital Strategy

Brand messaging does not exist in a vacuum. The cultural context surrounding your company, messages and consumer is critical to creating communication that resonates. Much of our understanding and associations with products and brands are unconsciously absorbed from the cultural content around us.

Brand Strategy

To identify the optimum brand messaging to drive preference for your company, we dig deep into the emotional and rational brand associations and choice drivers behind consumer decision making. Enhance your brand’s identity and market presence with a cohesive strategy that drives customer loyalty, increases market share, and fosters long-term business growth.

AirBNB
Special Forces unlocks energy and momentum.
They’re conceptual and creative but also fluent in terms of data and insights.

Jonathan Mildenhall, CMO

Consumer Insights

Conduct a comprehensive study among current/potential customers and influencers to better understand associations, perceptions, and attitudes in relation to your brand. The data from which will also help profile audiences based on geography, demographics, age, gender, income and more.

Communications Strategy

Maximize your company’s impact with a tailored communications strategy that effectively engages your target audience and strengthens your brand message. Our expertise ensures clear, consistent, and compelling communication across all channels, leading to increased customer trust and loyalty. Partnering with us will result in improved brand visibility, enhanced reputation, and measurable business growth.

DIAGEO
Future forward, culturally centric thinkers.
They helped us understand what our brand could mean culturally in that market.

Sophie Kelly, Global SVP

Culture

Cultural Research & Semiotic Analysis

Gain deep insights into the cultural nuances and symbols that shape consumer behavior with our Cultural Research & Semiotic Analysis service. By uncovering hidden meanings and societal trends, we help you craft messages that resonate more deeply with your audience. This approach leads to more effective branding, stronger emotional connections, and a competitive edge in diverse markets.

Legal

Expert Witness Reports & Testimony

Strengthen your legal case with our comprehensive Expert Witness Reports & Testimony, providing clear, credible, and well-researched analysis. Our experts deliver unbiased insights that are grounded in deep industry knowledge, ensuring your arguments are supported with authoritative evidence. This results in more compelling cases, increased credibility in court, and a greater likelihood of favorable outcomes.

Google
An understanding of the culture of digital.
They can synthesize the insights into new business opportunities or products.

Rudi Anggono, Global Design Lead